Webinars, training courses and presentations
Steinbeis-Transferzentrum für Technologie- und IP-Management

Webinars and training courses

Steinbeis-Zentrale at Stuttgart-Hohenheim

We are happy to share our knowledge in the form of webinars or training courses.

Webinars

The webinars usually last only 1 to 2 hours and are free of charge. They introduce you to the possibilities of quantitative patent and trademark analysis.

The topics and dates for the upcoming webinars are as follows:

• Competitor and rival analysis with the help of patent data
  (October 10, 2025, 13:00-14:30)
• Patent analysis for sustainability reporting and impact measurement
  (October 24, 2025, 13:00-14:30)
• Patent analysis as a starting point for open innovation and technology cooperation
  (November 7, 2025, 13:00-14:30)

• Patent data for technology trend analysis and technology foresight
  (November 21, 2025, 13:00-14:30)

Get in touch with us if you are interested. We will then send you the access data for the video conference. You are also welcome to take part in several webinars.

Training courses

The training courses usually last 1 to 2 days and go into the depths of quantitative patent and trademark analysis. They take place at your premises or at the Steinbeis Group's premises in Berlin-Adlershof, Karlsruhe or Stuttgart-Hohenheim.

The topics and contents of the training courses are drawn from the entire range of services offered by the Steinbeis-Transferzentrum. However, we are happy to adapt the content to your wishes. Simply get in touch with us if you are interested.

Presentations and keynotes

Prof. Block at Mittelstandstag Rheinland-Pfalz 2023

In addition to webinars and training courses, we are also happy to share our knowledge in the form of presentations or panel discussions at conferences, workshops, trade fairs, company visits or other occasions. 

The presentations are practice-oriented and transfer findings from research about innovation, technology and IP management into (entrepreneurial) practice. Another thematic focus is on SMEs, hidden champions and family businesses as well as technology and innovation policy.

We are happy to tailor the content of the presentations to your needs.

An (incomplete) list of presentation topics:

• How do I benefit from innovation? The role of IP rights
  (keywords: innovation rents, secrecy, patents, trademarks, patent valuation, product innovation, process innovation
  
• Innovation strategies of hidden champions
  (keywords: hidden champions, focus strategy, patents, open innovation, incremental innovation, disruptive innovation)
• Innovation und IP management in Mittelstand firms
  (keywords: medium-sized companies, family businesses, innovation performance, secrecy, patents, trademarks)
• Climate protection innovations: Stakeholders, financial value and eco-impact
  (keywords: decarbonization, product innovations, process innovations, scope 1, 2 and 3 emissions, sustainability impact, financial assessment)
• Regional innovation ecosystems: emergence and success factors
  (regional clusters, innovation cooperation, technology and knowledge spillovers, patents, patent citations, start-ups)
• Decarbonization of medium-sized companies
  (keywords: scope 1, 2 and 3 emissions, EU taxonomy, emission certificates, process innovations, trickle-down effect)
  
• Open innovation and IP management
  (keywords: Innovation cooperation, absorptive capacity, start-ups, license management, standards, innovation ecosystems)